![]() ![]() The font was made with old style lettered ads in mind but it is has a modern look. In the first week the lids were featured on Bloomberg TV, The Globe and Mail, Global Network,, The National Post and hundreds of blogs talking about the brand and its Canadian maple leaf lid. ![]() Its a simple, proud iconic shape that feels very Canadian while still feeling quite subtle and natural. ![]() The new lids also nest better, meaning more can be transported at the same time, reducing the carbon footprint when delivering to 3000 stores globally. We looked at all forms of recyclable material and ended up with a 5 Polypropylene which is 100 recyclable in Canada, potentially keeping tons of waste out of landfills every year. ![]()
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